Customer ExperienceCreate strong relationships to your customers built on insights

  • Direct dialogue with your customers
  • Templates for all your core needs
  • Advanced customer reporting
Person with graphs behind

Involve your customers through the journey

Our solutions are easy to use and adapt to the needs of your organization. Questback’s extensive experience in the Customer management field guarantees a strong partner ready to support you in each step of the journey. Start gaining insights and begin acting upon them to become smarter as an organization.

Why work with Customer Experience?

Recent research shows a strong connection between the customer experience and especially loyalty and willingness to pay a competitive price for the product or service.


Value experience

74% of consumers are at least somewhat likely to buy based on experiences alone.

Forbes/Arm Treasure Data 2021

Pay more for service

Retained customers will pay a 17% price premium if it means getting excellent service.

American Express, 2021

Affected by the journey

63% of customers say the best brands exceed expectations across the customer journey.

Wunderman, via Adobe, 2021

Customer Experience Management with Questback

Continuous listening with NPS
Turnkey CX templates created by area experts
Close the loop via in-platform follow-up
Easy to share your results with colleagues on different levels
Create seamless workflows via CRM system integrations
Isolate or share data between users, it's powerful but simple
Build and track KPIs to get a holistic perspective of your data
Add quest scoring for supplier evaluations

Handelsbanken now has a way of checking in with the customers every now and then which in turn creates opportunities for potential improvements in the performance of each individual employee.

Pirjetta, Communications Managers, Handelsbanken, Finland

One of the insights we have gained through our work with Questback is that the preferred tastes and wishes are never the same everywhere. By listening to our customers, we have managed to improve our 150 canteens throughout Norway by tailoring each unit to the local needs.

Øystein Tangen Berntsen, Leder for konseptutvikling mat og drikke, Toma

We want to be able to use the data in our daily routines and as a tool for information management. Our employees felt that Questback understood and had the ability to realize their objectives in a way that other companies couldn't.

Hannu Rusama, Development Manager, SOS Barnbyar, Finland

We used to only be able to conduct this survey once a year, due to the significant resources needed. But thanks to digitalisation it has been possible to optimise several tasks conduct it repetitively according to the organisations needs.

Mikael Welinder, Head of Safety & Health, Scania

Questback Customer Feedback Solutions

Customer journey

Drive loyalty at every point of the customer journey. Pulse, every month, quarterly and yearly. Read more in our guide about customer satisfaction surveys.


Stay in dialogue and learn through your customers by measuring product NPS.

Sales Development

Let your customers give you the feedback needed to develop services and products.

Event & Training

Improve continuously by evaluating events, courses, and training sessions.

Questback employees in group

We believe insights drive change

Insights have the potential to fundamentally change organizations. Acted upon they ensure the right decisions are taken and point out the path forward. Questback is a place for driven and curious people with the ambition to make you smarter as an organization.

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